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Barca's "#WeAllAreLionelMessi" campaign to support Messi after his tax fraud case ruling backfires.

The Catalan side launched the hashtag to gather support for the Argentine in the wake of his conviction, but fans on Twitter have used it to criticise the player and the club

When Barcelona launched their hashtag campaign to gather support for Lionel Messi in the wake of his conviction for tax fraud, they must have expected fans across the globe would get behind the best player on the planet.

The five-time Ballon d'Or winner was sentenced to 21 months in jail, alongside his father, while the forward has been fined €2 million, after they were found guilty of defrauding Spain's tax authority of €4.1m between 2007 and 2009.

Barca launched the #WeAreAllLeoMessi campaign on Twitter to generate support from the club's fans across the world, but the initiative to get people to give their backing to a multi-millionaire convicted of dodging taxes has backfired - who would have guessed?